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How To Use LinkedIn’s Social Selling Index
Narayan Chaudhary
Resources
December 29, 2024
12
min read
LinkedIn's Social Selling Index (SSI) is a metric that evaluates how effectively your LinkedIn profile can build connections, identify quality leads, and convert them into sales. Why does this matter? LinkedIn ads boast double the conversion rate of other platforms, meaning that if you're not leveraging social selling on LinkedIn, you might be leaving opportunities on the table. Let’s explore what the SSI measures, how it works, and strategies to improve your score so you can connect with your target audience and turn them into customers.
What is LinkedIn’s Social Selling Index?
The Social Selling Index assigns a score (known as the SSI score) to measure a user's proficiency in using LinkedIn for effective social selling.
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Written by
Narayan Chaudhary
Narayan is an innovative content creator whose passion lies in the intersection of ecommerce and storytelling. With an academic background in interior design and literature, Narayan offers a unique perspective that translates into engaging, informative articles. Known for a vibrant, eclectic style and an ability to forecast commerce trends, they have become a go-to voice in the ecommerce community."
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