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Preorders: Why You Should Offer Them (+ How To Set Them Up)
Narayan Chaudhary
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January 8, 2025
16
min read
When Tom Petty sang, “The waiting is the hardest part,” he probably wasn’t thinking about the excitement of an online order’s arrival. Yet in eCommerce, anticipation is a powerful tool.
Preorders tap into this excitement, letting customers look forward to receiving a new product. For merchants, they convert interest into actual sales, driving revenue while strengthening customer relationships.
This guide explores how preorders work and how you can use Shopify to enable them for your customers.
What is a preorder?
A preorder allows customers to purchase products before they are officially released or restocked. Payment—full or partial—is collected when the preorder is placed, but the product is shipped only once it becomes available.
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Written by
Narayan Chaudhary
Narayan is an innovative content creator whose passion lies in the intersection of ecommerce and storytelling. With an academic background in interior design and literature, Narayan offers a unique perspective that translates into engaging, informative articles. Known for a vibrant, eclectic style and an ability to forecast commerce trends, they have become a go-to voice in the ecommerce community."
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