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What Is Shoppable Video? How To Sell Via Shoppable Videos
Narayan Chaudhary
Framer
December 10, 2024
9
min read
In 2023, 91% of businesses embraced video as part of their marketing strategies—and for good reason. Video content is highly effective for eCommerce, enabling businesses to showcase products, build brand identity, and strengthen customer connections. Additionally, platforms like TikTok and YouTube prioritize video content, making it crucial for reaching wider audiences. But how can you turn video views into actual sales?
Shoppable video technology provides eCommerce brands with a direct way to drive conversions. By leveraging shoppable video platforms, businesses can embed clickable product links into videos, creating a seamless path from engagement to purchase.
What are shoppable videos?
Shoppable videos are interactive videos that feature embedded product links. These links appear as pop-up product tags during playback, signaling viewers that the video is interactive. By clicking on these tags, users can add items directly to their shopping cart. Shoppable videos are used on eCommerce websites and popular social media platforms like YouTube, TikTok, and Instagram.
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Written by
Narayan Chaudhary
Narayan is an innovative content creator whose passion lies in the intersection of ecommerce and storytelling. With an academic background in interior design and literature, Narayan offers a unique perspective that translates into engaging, informative articles. Known for a vibrant, eclectic style and an ability to forecast commerce trends, they have become a go-to voice in the ecommerce community."
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