From Figma to Framer in 48 Hours: Build High-Converting Paid Social Landing Pages With Reusable Components and a Testing Roadmap

Paid social is the only channel where you pay twice if your landing page underperforms. You pay for the click and again in higher acquisition costs because the page cannot convert. With mobile now responsible for roughly 57 to 63 percent of global web traffic, you need pages that load fast and guide thumbs to action without friction. The latest view from StatCounter shows mobile at about 57.5 percent of traffic worldwide over the past year, which means your landing page has to win on small screens first. The StatCounter global dashboard captures this mobile majority clearly. According to Unbounce’s most recent benchmark, the median landing page conversion rate across industries is 6.6 percent, which sets a realistic baseline for your paid social pages to beat.

This 48 hour playbook shows you how to sprint from Figma to Framer to ship a fast, persuasive landing page with reusable components and a simple testing roadmap you can keep running every week. We will combine design system thinking in Figma, performance minded build in Framer, and a Bayesian A B testing loop to keep your returns rising. If you want deeper CRO primers before you start, Byte & Buy’s overview of conversion fundamentals is a useful refresher in What is Conversion Rate Optimization and tools you can use at each stage at this guide, and these fast wins in 10 proven tactics to boost your ecommerce conversion rates are great to keep nearby.

What high converting paid social landing pages must do

Speed matters because every extra second costs conversions. Cloudflare summarizes several well cited cases: Walmart observed that every 1 second improvement increased conversions by 2 percent, and Mobify reported a 1.11 percent conversion lift for every 100 milliseconds of homepage speed improvement, as outlined in Cloudflare’s explanation of performance and conversions. The same page highlights how conversion rate drops as load time stretches. Your page needs to feel instant. Framer’s own guidance notes that it automatically optimizes images to WebP and lazy loads embeds, and it recommends offloading heavy video to YouTube or Vimeo to protect performance, which you can see in Framer’s site optimization help.

Clarity and focus come next. Paid social visitors arrive with a specific context from the ad, so headline, visual, and call to action must match that promise. If you need reminders on interface principles that reduce effort and ambiguity, Byte & Buy’s quick patterns in 10 rules of thumb in UI design and the red flags in 10 A-hole design patterns will keep you on track.

Frictionless checkout or lead capture is non negotiable. A broad synthesis by Baymard places average cart abandonment a little above 70 percent, with extra costs, forced account creation, and long checkouts common drivers, as summarized on Baymard’s cart abandonment statistics list. Checkout quality is not theoretical either. Shopify commissioned research with a top consulting firm that the Shopify team shares publicly, indicating that Shopify’s overall checkout converts up to 36 percent better than competitors on average and the presence of Shop Pay alone lifts conversion around 5 percent, as explained in Shopify’s conversion strategies article. When your offer routes to a store, using Shopify with Shop Pay enabled is often the fastest route to a higher paid social return.

The 48 hour sprint from Figma to Framer

You will move from concept to published page in two focused days. The secret is to design components first, then ship a fast initial version with a short experiment queue baked in.

Hours 0 to 4: Define the paid social offer and conversion event

• Choose one ad set and one core message. List the top three objections your audience will have and the proof you will use to address them.

• Decide the conversion event. For lead gen, it might be a form submit. For sales, it might be add to cart or click to the product page. You will track this event in Framer’s analytics to power A B tests, and Framer supports link clicks, form submits, and subsequent page views as goals, as described in Framer’s A B testing guide.

Hours 4 to 18: Build a reusable Figma kit for your landing page series

Work like a product team, not a one off designer. Componentize everything and use tokens so the next page is 70 percent done before you begin.

• Create tokens with variables. Figma variables let you store design tokens for color, spacing, and typographic scales and swap modes for light or dark, which Figma details in the Guide to variables. Use color sets for primary, secondary, text, and surface. Use number variables for spacing, container width, and corner radii. This lets you swap visual themes across pages without manual editing.

• Use Auto Layout for every component. Auto Layout responds to content changes and device sizes, which is essential for mobile first hero blocks, pricing cards, and testimonial strips, as the Figma Auto Layout guide explains.

• Group similar components with variants. Buttons with states, inputs with errors and success, pricing cards with toggles, and badges should live in a single component set so the UI is predictable. Figma’s Variants documentation shows how to name and organize sets so teams pick the right instance fast.

• Assemble a landing page template. Create sections for hero, problem solution copy, benefits grid, proof carousel, offer breakdown, FAQ, and footer. Bake in mobile patterns such as sticky call to action and compressed FAQ accordions. If you want practical shortcuts while designing, skim Byte & Buy’s 10 Figma tricks I wish I knew earlier and 10 hacks for illustrating and drawing in Figma to speed up asset creation.

Hours 18 to 28: Move from Figma to Framer and wire the page

Framer gives you a visual canvas with fast hosting and built in analytics, so you can go from design to live without a dev handoff for most landing pages.

• Recreate sections with Framer components and styles. Keep the same structure from Figma to reduce cognitive load. Use Framer’s responsive constraints to ensure your mobile layout matches what you designed. If you want to push interaction, Byte & Buy’s perspective on tooling in 10 features I’m loving in Framer right now can spark ideas that stay conversion safe.

• Optimize images and embeds. You can upload standard images and set resolution to Auto since Framer handles conversion to WebP and resizing automatically, as noted in Framer’s site optimization article. For videos, lean on the YouTube or Vimeo components and avoid autoplay on mobile for bandwidth reasons, which that page also recommends.

• Define your conversion funnel. Use Framer’s analytics to mark the event that represents success, such as the primary button click or form submit. The A B testing feature expects a conversion step with a consistent tracking ID across variants, and lets you launch tests in under a minute without code, as outlined in Framer’s A B testing article.

Hours 28 to 40: Ship v1 and connect your checkout or CRM

• If you sell directly, route your primary call to action to a product detail page or checkout you control. Where possible, use Shopify with Shop Pay enabled because Shopify reports its checkout converts significantly better than peers, and the Shop Pay badge itself averages a conversion lift, per Shopify’s performance summary.

• If you capture leads, connect your Framer form to your email and CRM. Consider fewer fields for paid social. Baymard’s research highlights long and complicated checkouts as a top driver of abandonment, which generalizes to forms, as captured in Baymard’s reasons for abandonment.

Hours 40 to 48: Launch your first A B test and QA performance

• Create one page variant. Framer will split traffic evenly and uses a Bayesian model to estimate the probability a variant is best, which is shown in its analytics, as described in the Framer testing help doc. Start with above the fold headline and subhead as your first lever.

• Run a speed pass. Confirm the page version is marked Optimized in Framer’s Site settings. Minimize heavy scroll animations on the top content and keep blur values modest, following the guidance in Framer’s optimization checklist. If your mobile Largest Contentful Paint feels slow, compress hero images further or swap to an SVG illustration.

A reusable component roster for all your paid social pages

You will design these once and keep them as a small system in Figma so your Framer builds are never from scratch.

• Hero with ad congruence. Match the ad’s promise and visual so the attention scent is strong. Include headline, subhead that tackles the primary objection, and a primary call to action.

• Benefit grid. Three to six bullets tied to outcomes, not features. Use a two line structure where the first line is the payoff, and the second line clarifies with one concrete detail.

• Social proof strips. Review quotes, star ratings, client logos, and a short case tile. A friction reducer that pairs well near the primary call to action.

• Offer module. Price, anchor copy, guarantee, and in the case of software or memberships, a plan comparison compressed for mobile.

• FAQ. Three to five answers that eliminate the main anxieties surfaced during research.

• Sticky mobile call to action. Keep the action available once someone scrolls past the hero.

Build each element as a component with variants for color modes and density. The reason to be strict here is speed. You will produce pages in hours instead of days because your system does the repetition for you.

If you want help tightening type and rhythm while you build, Byte & Buy’s quick rules in 10 principles for typography in UI design will improve legibility and hierarchy on long mobile screens.

The testing roadmap you can run on repeat

Framer’s native experiments make it practical to test without third party scripts. The model is simple: prove or disprove one high leverage change at a time, then lock in gains and queue the next.

• Define the metric and goal. Use conversion rate on your primary event, not click through rate on secondary elements. Framer’s analytics shows conversion rate, lift versus control, and probability of being best, which is how you will decide a winner, per the Framer A B testing overview.

• Start with big rock tests. Sequence your first four experiments as headline and subhead, hero creative that matches ad creative, proof intensity near the first call to action, and form or checkout friction. These are the changes most likely to move conversion materially.

• Run tests long enough to be confident. Because Framer’s model is Bayesian, you will watch for the probability of being best to cross about 90 percent with a stable trend, which the tool surfaces in its results view, as noted in the help article. On lower traffic pages, bundle traffic from multiple ad sets to accelerate evidence, or test fewer variants.

• Keep a weekly cadence. Publish Monday, check Friday. If you get a clear winner, let it run into the second week to validate, then ship the winner and launch the next test. If inconclusive, lock the cleaner or faster variant and move your next test up.

A smart early queue for paid social looks like this:

1. Ad congruence: headline framing that mirrors the top ad’s language vs a benefit heavy rewrite. 2) Proof density: one short testimonial near the hero vs a testimonial strip that includes star rating and a micro case. 3) Form friction: two fields vs four fields for lead gen. 4) Offer framing: price anchored by total savings vs monthly cost emphasized. 5) Visual weight: product or outcome photo vs human close up that conveys the job to be done.

QA and speed checklist before you scale traffic

• Confirm the version status shows Optimized in Framer. The Versions tab will show a green Optimized label when the site received full optimization, as shown in Framer’s optimization guide.

• Test on a mid range mobile device over cellular. If your hero image still feels heavy, upload a smaller source and allow Framer to handle responsive conversion to WebP automatically, which it documents in the Images section of the same guide.

• Avoid heavy above the fold animations. Framer recommends Appear effects for top elements and warns that Scroll Animation effects can slow initial rendering, which you can confirm in the Effects section of the optimization help.

• Keep checkout and payments trusted. If you run your own store, a well optimized Shopify checkout with Shop Pay typically outperforms alternatives per Shopify’s benchmark summary. If you have not set up a store yet, consider starting your build on Shopify so you can lean on proven conversion infrastructure.

Scale your workflow across campaigns with a lightweight library

Treat each landing page as a template in a system rather than a one off page. In Figma, document tokens, components, and usage guidelines on a cover page. In Framer, duplicate the top performer and swap copy and proof for each new ad set so your baseline stays strong. If you want broader growth and traffic frameworks to pair with your build process, Byte & Buy’s cross functional playbooks on preorders, social selling on LinkedIn, and shoppable video help you bolt on new demand sources without reinventing your design workflow.

Byte & Buy members get weekly, expert written, how to content you can apply the same day. If you want access to the component checklist, Figma tokens starter file, and an experiment tracker you can copy for Framer, you can explore membership at Upgrade. Already a member or want to save this guide for your next sprint? Add it to your Bookmarks, or if you need account help visit Sign in or Sign up.